Dynamic, multi-screen entrance statement for the brand.
GLOBAL CHEVROLET AUTO SHOW EXPERIENCE
A complete redesign and reimagining of the global Chevrolet auto show experience that began in 2016 and continues to this day. Our objective was to transform Chevrolet’s auto show consumer display into a fully immersive, multi-sensory brand experience — with custom LED content, a full run of show, interactive engagements, messaging, people and products.